Film Quality: The Golden Key for Sustainable Success

“Quality” is the most crucial factor for ensuring the long-term sustainability of a film industry. How does one measure film quality, and what do the available measures say about the quality of Korean films, compared to those from France, the UK, and the US? To answer the latter question, this chapter uses a specific large data set based upon responses among audiences and film critics. It next discusses the key question on the relationship between public support and quality, suggesting that there is no clear link between them.