The emergence of modern marketing

The emergence of modern marketing - international dimensions Madame Tussaud and the business of wax - marketing to the middle classes purposive strategy or serendipity? development and diversification in three consumer product companies, 1918-1939 - J & J Colman, Reckitt & Sons, and Lever Bros./Unilever closing the deal - GM's marketing dilemma and its franchised dealers, 1921-1941 foreign multinationals and innovation in British retailing, 1850-1962 building knowledge about the consumer: the emergence of market research in the motion picture industry "Times Change and We Change with Them" the German advertising industry in the Third Reich - between professional self-interest and political repression.