Study on the Methods of Media Literacy Training for College Students in the Times of Public Media

In order to cultivate skilled talents to meet needs of building a well-off society, in the face of the media era, constantly updated, perplexing media environment, higher vocational colleges should conform to the trend of the times. The paper analyzes of media literacy of college students and the status quo of cultivation, clarifies the importance of the cultivation of media literacy, so as to explore the effective path of college students' media literacy training, improve their information literacy and media awareness.