Mozaik Pedagang Kaki Lima (PKL) yang Rekreatif dan Ramah Lingkungan Untuk Penguatan Citra Kota Makassar

The use of Losari Beach as a public space has resulted in a dualism of function, street vendors are competing to make the beach a place to make a living by taking advantage of the existing activities and crowds. This is a dilemma for the Makassar City government in overcoming the proliferation of street vendors. The aim of this study is to put forward an idea of recreative and enovironmentally-friendly street vendor development model. Primary data is obtained by observation, documentation, interview, and distributing questionnaires. Meanwhile, secondary data is obtained by literature study. The recreative and environmenttaly-friendly models was described as a concept that paid attention to aesthetic values and sustainable priciples, which make a street vendor as brandmarks to strengthen the image of the city, increase the creative economy activities of the informal sector which competitive and increasing regional income. The result of this research showed that recreative street vendor model is the appearance the carts which interesting, the distribution of street vendors is considered by the function of city spaces, making street vendor center (hawkers center) or in case, arrangement street vendor depend on the road pattern without disturbing traffic activities. Whereas, the environmentally-friendly street vendor model is focused on applying effective and efficient utility concept. Like, use solar panels as alternative energy to generate electricity.