Pitfalls when Placing Electricity Pylons - The Influence of Age on Acceptance

The increasing penetration of renewable energies influences and changes the transmission task of electricity in Germany. However, the planning and construction of new lines is met with resistance from the public. To address public concerns adequately, a tailored information and communication concept is needed, for which knowledge about acceptance-relevant factors for different user groups is indispensable. In this paper we explore acceptance-relevant attributes in the context of electricity pylons contrasting attitudes of older and younger persons. Results of a conjoint study indicate that both age groups basically have comparable acceptance levels, but younger persons were found to be more sensitive with regard to distance of the pylon and possible health effects. Additionally, acceptance patterns similar to those for cell tower location were found, which implies that the analyzed attributes are not only stable across demographic groups but also across technologies.