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Effect of the Perceived Fit on the Word of Mouth Intention for CSR : Motivation Inference and Authenticity as Mediators
Effect of the Perceived Fit on the Word of Mouth Intention for CSR : Motivation Inference and Authenticity as Mediators
2017
Hyun-Churl Kim
Myung-Il Choi
Bong-chul Kim
Keywords:
Engineering
Social psychology
Word of mouth
Corporate social responsibility
Inference
Correction
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