Research on coVID-19 Public Opinion Guidance Strategies based on Social Media

Objective: To study effective public Opinion guidance Strategies for COVID-19 To help create a good public opinion atmosphere To combat the epidemic Methods: Between January 2020 and May comments under the ＂People's Daily,＂ the Official blog of data as the Basis, Combining with the status quo at home and abroad, The status quo analysis was carried out on the outbreak of the New Champions League Public Opinion, and text Mining, LDA Subject to review data Modeling analysis, On the basis of emotion classification to further explore the influence factors of positive and negative emotions The public paid more attention to The information of epidemic prevention and control, Resumption of work and prevention and control measures The factors influencing people's positive emotions include The advanced typical, of fighting against The epidemic and The firm faith in Defeating the epidemic The negative emotions of the public are affected by the severe situation of the epidemic, the delay in returning to work and school, And the impact of entry and exit on an epidemic prevention and control Conclusion: Suggestions and puts forward from three aspects:＂Authoritative information report is timely and effective＂, ＂temperature ＂publicity stimulates positive energy＂ and ＂innovative publicity strengthens the public opinion guidance＂