Communication Campaigns and Domestic Violence in Chile

This article analyzes the communication of the Chilean State to prevent violence against women within the couple through the study of representations of women (victims) and men (perpetrators), produced in the campaigns created by the first government of Michelle Bachelet (2006-2010). We will try to draw a portrait of identities constructed of the actors of violence in these campaigns, taking into account the possible changes of state discourse concerning the power relations within the couple.