The Innovation Roadmap and Value Creation for Information Goods Pricing as an Economic Commodity

Nowadays, most books and information resources or even movies and application programs are produced and reproduced as information goods. Regarding characteristics of information goods, its cost structure and market, the usual and traditional pricing methods for such commodity are not useful and the information goods pricing has undergone innovative approaches. The purpose of product pricing is to find an optimal spot for maximizing manufacturers' profits and consumers' desirability. Undoubtedly, in order to achieve this goal, it is necessary to adopt appropriate strategies and implement innovative tactics. Innovative strategies and tactics that reflect the analysis of market share, customer behavior change, pattern of cost, customer preferences, quick response to customer needs, market forecast, appropriate response to market changes, customer retention, discovery of their specific requirements, reduce costs and increase customer satisfaction. In this research, 32 papers selected among 540 articles from prestigious articles to create a canvas that contains more than 20 possible avenues for innovations in the field of information goods pricing, which can be use in the companies producing information goods, regardless of size, nationality, and type of information goods produced. There are also a few key ideas on how to increase both profits and customer satisfaction, and the introduction of three open issues for future research in the field of information goods pricing is one of the achievements of this research.