E-commerce Adoption in SME: A Systematic Review
2018
This paper studies about E-commerce in Small Medium Enterprise (SME). In Indonesia, SME has a role in reducing poverty and unemployment. E-commerce gives benefit toward SME, such as expanding corporate, increase benefit, and improve corporate image. This study aims to give a comprehensive review about e-commerce in SME. It explores the factors that affect the adoption of e-commerce in SME. This study was conducted by using PRISMA method, which obtains resource such as papers, reports, books, powerpoints and websites. Based on our result, factors that influence are: individual, environment, subjective norm, technology, national, and organization.
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