스마트 관광 비즈니스 확장을 위한 여행플랫폼 모델의 탐색적 연구

As an exploratory research on the travel platform model for the expansion of the smart tourism business, with the Team Heads and the Heads of the Business Departments in the travel business field as the subjects and as the interviewees of this research, by selecting the subjects who are scheduled to push ahead and plan regarding the travel platform as the interviewees, the expert interviews had been proceeded with the related items, including the following: Firstly, the direction of the travel platform: Secondly, the structure of the travel platform model; Thirdly, the constituent elements of the travel platform; Fourthly, the important matters when designing a travel platform; Etc. As a result of the research, in order to strengthen the competitiveness of a platform in the travel industry, the introduction, and the possibility of the utilization, of a cutting-edge technology regarding the travel information and the travel products and services are the very important elements. And, according to the expansions of the B2C, O2O, and OTA business models in the travel market, the preparation and the establishment of a customized-type, travel platform business model with the foreign tourists as the subjects are needed. And a standardization strategy regarding the process of the expansion of the travel platform business for drawing the agreement between the persons interested must be formulated. It is judged that, in the researches in the future, the specific, additional researches regarding the convenience of the travel platform users and regarding the commercialization of the platforms are needed.