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Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
2017
Roshan Priyankara
Sudath Weerasiri
Ravindra Dissanayaka
Manoj Jinadasa
Keywords:
Marketing
Personality
Credibility
Business
Advertising
Attractiveness
Correction
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