Natural amenities-driven migration and tourism entrepreneurship: Within business social dynamics conducive to positive social change

Abstract This study examines the within tourism businesses social dynamics that lead to positive community social change via the reduction of barriers between amenity migrants and locals. The overarching study question is: What social dynamics happen within amenity migrant owned tourism businesses that are reducing social barriers between migrants and locals and leading to positive social change in the community? Findings show the existence of a dynamic interplay between the amenity migrants and locals who are working together that reflect rational (providing opportunities for locals to become tourism producers, promoting mutual understanding and respect, widening the participation of locals in decision-making) and emotional (welcoming nature, sympathetic understanding, emotional closeness) dimensions, reducing their differences and creating positive social change in the community.