Application of the concept of modern entrepreneurship in the development of sports tourism in Macedonia

The tourism sector is one of the fastest growing service sectors in the world economy and one the most complex social – economic phenomena. Connection and similarities between tourism and sport is derived from the basic characteristic of the two activities which need. Most modern tourist movements involve a certain sport activities. The essence of entrepreneurship lies in recognizing opportunities and innovation of individuals – entrepreneurs. Basics of the successful operation of enterprises in the constant introduction of the new ways and forms of work. In the applied part of the paper will be conducted practical research on how to organize, finance a new business and application of the concept of modern entrepreneurship enterprises in the field of sports tourism. The aim of the research lies in understanding the real situation in terms of the willingness of enterprises to create the necessary supply by detecting the manner of organization of business activities, financing and implementation of the concept of modern entrepreneurship. Based on the results of the survey the possibilities will be indicated and later offered by this concept in the development of sports tourism. The contribution of this paper consists in expanding the literature in this area and indicate the necessity of representation of the entrepreneurial initiative of the enterprises in the field of tourism in order to improve their performance and contribution to the development of sports tourism.