IMPACT OF BUSINESS PLAN AND ASSOCIATED ENVIRONMENTAL ISSUES FOR EMERGING INDIAN ECONOMY

ABSTRACT Writing a business strategy is an essential aspect of starting and running a business. Without a clear strategy, it is difficult to set meaningful goals and objectives. In determining your business strategy, a logical analysis of the environment in which you operate will both inform and influence the outcome. This analysis – commonly called PESTLE, for political, economic, sociological, technological, legal and environmental – paves the way for identifying opportunities and threats, and effective business planning. The strength and performance of the local, national and international economy can all impact a business, presenting both opportunities and threats. Different types of taxation and other duties can also hit your bottom line hard, so a deep understanding of the fiscal environment is essential in order to prepare viable financial forecasts.