Qualitative investigation II: Elaborating the strategic role of customization for software product development

The study in this chapter builds upon the existing body of knowledge on software customization, the concepts of resources, capabilities and value from the RBV as well as the insights presented from the last investigation. It aims to provide an elaborative understanding of software customization activities and their strategic role for a software vendor’s software product management. Building upon the theoretical concept of dynamic capabilities, this study employs a qualitative multiple case study design within two different software vendor firms.