ESTRATEGIAS DE PUBLICIDAD PARA INCREMENTAR EL POSICIONAMIENTO DEL CLUB CENTRO DEPORTIVO OLMEDO

The study aimed to propose adverting strategies to increase to positioning of the club Centro Deportivo Olmedo, with the intention of attracting future fans and positioning this institution in the sport market that addresses the needs and expectations that potential fans require. Based on the problematic of the study it is was possible to demonstrate that the club present a lack of publicity to promote its products and service offered by the institution, which had led to the decline of fans of sports venues, in an increasingly competitive market. The theoretical support will be based on concepts related to marketing and advertising and within this emphasis will be placed on strategies and positioning. Regarding the methodology applied, the study is a feasible project with support based on field research. For the collection of information, the survey and interview technique will be applied. The total sample consisted of 16 managers who belonged to the club. The total number of fans surveyed form 78 and the sample of active club members make up 57. Once the instruments are applied, it is determined that there is a need to apply new advertising strategies because the company has deficiencies in the technological world and social network is why makes very little use of them, which through them the positioning of the club will have to opportunity to increase.