Challenges and Advances in the Planning of Tourism with Amazon River Dolphins in the Brazilian Amazon

Being considered charismatic cetaceans are among the animals most sought after in tourist interactions that may involve observation, touch, swimming, and provisioning food. This tourism model has the potential to generate socioeconomic and conservationist benefits. However, when carried out in a disorderly manner, this can have a negative impact on cetaceans and tourists alike. In this chapter, we discuss the challenges and advances within the process of participatory planning of tourism with Amazon River dolphins (Inia geoffrensis). Our goal is to present strategies that can support the development of projects and public policies aimed at management of wildlife tourism in other areas. Since its implementation at the Anavilhanas National Park - Brazil, the activity had never had its impact monitored by any competent bodies, and this has led to problems and quick spreading to other sites. The rules and guidelines implemented in have significantly reduced risks for tourists and dolphins alike, improving tourist experience and promoting the awareness of animal life. However, many issues remain and need to be solved, especially in the protected areas. These include reduced staff levels, which limits the ability to implement and monitor planned actions. Such shortcomings lead to setbacks in the development of tourist activities with cetaceans.