Цифровые технологии в повседневной жизни россиян

The development of innovations changes the usual living environment of people, affects their standard of living and lifestyle. The purpose of the article is to identify the main factors that determine the attitude of the Russians to innovations and contribute to their spread in everyday life. Findings based on the data of sample surveys, in particular the Comprehensive survey of living conditions of the population (2016), sample Federal statistical observation on the use of information technologies and information and telecommunication networks by the population (2018), and the materials of the Russian Longitudinal Monitoring Survey (RLMS) and the authors’ research conducted in 2017 in Moscow and the Moscow region. The authors used a set of methods for statistical data analysis. The application of the classification tree method revealed the main factors that influence the use of innovative technologies in everyday practice. Factor analysis was used to determine the specifics of Internet use by the Russians. The two-step cluster analysis procedure allowed to form two typology groups (clusters) of respondents depending on their use of such innovative practice as distance financial services. A positive attitude to innovation and information and communication technologies is determined by the experience of using modern technologies in the educational process, the age and interest (readiness) of respondents to use innovations and digital technologies in everyday life. The attitude to innovation is largely determined by the psychological characteristics of the respondent, their willingness to accept innovations. Although innovative practices such as tablet use and distance financial services are widely distributed, their prevalence is determined by similar factors. At the macro level, the parameters of the image and quality of life in various types of settlements, and the involvement in modern technologies in the workplace have an impact. The social and professional status of the person plays a more crucial role than the type of economic activity.