2004-2009년 종합스포츠잡지 표지모델의 경향성 분석

The purpose of this study is to investigate whether sports media make indiscriminate reports about the neglected class of people. Accordingly, the content analysis was conducted by collecting the cover page of 3 domestic/foreign sports magazines, namely Sports On, Sports 2.0 and Sports Illustrated and consequently the following outcomes came out. The type and gender of the cover models were all popular types and mostly male in those 3 magazines. The backgrounds of the cover page were the stadium for Sports On and Sports Illustrated, and the studio for Sports 2.0. For the make-up of the cover models, all the 3 magazines used the type-related images. For the frame motion of the cover models, domestic magazines preferred to use half-length shots whereas the foreign magazine Sports Illustrated seemed to prefer full-length shots and the ratio of mug shots was relatively and remarkably lower than those of domestic magazines. In addition, all those 3 magazines commonly showed a variety of background, make-up and frame motion in popular and swimming among unpopular types.