Customer Satisfaction On Debit Card Services Among Users In Pollachi Taluk

One of the invention and application of the latest technology is credit cards and Debit cards. Credit card is a widely used source of conventional credit for restaurants, as well as telephone and television advertised products. In short credit cards act as a short – term loan. Along with the benefits some disadvantages are also attached with the credit cards. ATMs of many banks are nothing but virtual branches, as customers can conduct any transactions, through the touch screens. The objective of the study is to examine the practical problem face by the card holders and offer effective suggestion. The major findings of this study and suitable suggestions are presented in this article.