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The effect of repeated two-syllable brand name on consumer's perception and preference
The effect of repeated two-syllable brand name on consumer's perception and preference
2016
Wei Hua
Wang Tao
Zhou Zongkui
Feng Wenting
Ding Qian
Keywords:
Psychology
Science, technology and society
Perception
Cognitive psychology
Social psychology
Imagination
Syllable
Search engine
brand names
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