What are the economic and environmental effects for Brazil of lifestyle changes as a global emission mitigation strategy

Recent studies have highlighted the importance of both land-based and demand-side mitigation to help meet the Paris Agreement targets. This paper focuses on the emission abatement efforts from the demand perspective, particularly lifestyle changes in the form of sustainable or healthy diet. While some efforts have been made to incorporate lifestyle changes into future climate change scenarios, it remains an open question how originally global suppliers of emission-intensive products will respond to lifestyle-based mitigation strategy at global scale. If political measures are adopted to guide those consumption changes, Brazil could be largely affected. Besides its potential as an important global food supplier, producing and exporting agricultural commodities has driven Brazil’s economic growth. Brazil could also play a key role in the production of bioenergy. The paper accounts for some of the challenges related to the use of land and energy, and models mitigation scenarios between 2025-2050 using a computable general equilibrium model, the EPPA6. Results indicate the existence of detrimental economic effects and exploit the beneficial implications of mitigating climate change via demand-side, creating space for feasible supply-side decarbonisation.