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Commentaries and Reply on "Predicting Customer Value Using Clumpiness: From RFM to RFMC" by
Commentaries and Reply on "Predicting Customer Value Using Clumpiness: From RFM to RFMC" by
2015
Yao Zhang
Eric T. Bradlow
Dylan S. Small
Vineet Kumar
Kannan Srinivasan
Keywords:
Marketing
Advertising
Business
customer value
Correction
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