The Quest for Deeper Understanding in Interpretative Research: Hidden Meaning in Plain Sight

This paper contributes to the literature on qualitative methodology in a novel way, by being one of a handful of studies offering context and culture-bound insights of an interpretative analysis of meaning based on non-verbal communication from 49 semi-structured, face-to-face interviews. This paper is based on an interpretative phenomenological Ph.D. study, between 2017-2020, aiming to deepen our understanding of London-based Romanian migrant entrepreneurs' experiences of social inclusion through entrepreneurship. By leveraging the cultural insider positionality of the interviewer in this study, which granted direct access to this community and also valuable cultural understanding of participants’ non-verbal communication, seeking meaning within the untapped potential of around 93% non-verbal language, widely overlooked by qualitative researchers, has become an achievable research goal. By creating its own inventory of nonverbal communication codes, this paper uses interview extracts rich in nonverbal communication as illustrative examples to showcase their interpretative significance.