RELATIONSHIP BETWEEN MOTIVATION AND BEHAVIOR OF PITALAH DUCK FARMER

The duck farmers in Rokan Hulu Regency has not been able to deal with the business dynamics with the  main  problems  in  feed  and  Day  Old  Duck  (DOD). The  aim  of  this  research  is  to  determine  a relationship  between  motivation  and behavior  in  the  use  of  behavior on  farmer  members  of Duck Farmers Community (KTT) in the Rokan HuluRegency. The study conducted on December 2017 up to  January  2018.  Sensus method  was  used  in  this  research.  Responden  were  chosen  with  sensus sampling  supported  with  slovin  equation.  Primary  and  secondary  data  were  collected.  Descriptive quantitatif was used in data analysis, supported with Statistical Package for Social Science (SPSS) 16. The result showed correlation between motivation and behavior, knowledge, atitude and skills with r- square  0,979,  0,979,  0,556  and  0,962,  respectively.  Highly  correlation  showed  in  correlation  of motivation  and  behavior  towards empowerment  duck  farmer used.  Factor  affected  correlation  of motivation and behavior towards empowerment duck farmer used are age and experience. This study concluded that increasing motivation of responden will increased behavior of the empowerment duck farmer used.  Suggested  that  increasing  skills  of  farmers  by  government  to  increased  bahavior  of  t empowerment duck farmer used.