An Empirical Evaluation of a Business Administration Bachelor Program

Against the background of the continuous dynamics of the demand and supply of educational institutions, the role of student satisfaction in higher education is steadily increasing. The results of the students’ satisfaction assessment allow the identification of the strengths and weaknesses of the university and the elaboration of the strategies for increasing the quality of the offered services. Therfor, this paper presents the results of an extended research conducted to determine the overall satisfaction regarding the educational offer of the Faculty of Business and Tourism from Bucharest University of Economics Studies. The results of the survey among graduates of the Bachelor Program in Business Administration offered by the faculty indicates a positive assessment of the curriculum and a perceived usefulness of the program related to the labor market demands.