Qualitative Factors Affecting the Price and Demand of Honey in Saudi Arabia

This study was conducted to analyze the impact of quality factors on the price of honey in the Kingdom of Saudi Arabia. The data were collected from 343 retailers in addition to 331 consumers of seven major cities of Saudi Arabia; and analyzed using descriptive statistics, ANOVA and HPM. The result of the study revealed that locally produced honey such as Sidr, Sumra and Talh were preferable due to its quality. The most important quality characteristics of locally produced varieties of honey are good flora and attractive packaging, as they add a significant retail price premium to the base price. The premium is estimated to be SR11/kg. and SR8.5 kg. respectively. However, purity add insignificant price premium amounted to be SR 5.13/kg. Beekeeper are advised to carefully chose the type of flowers where their honeybees feed on, as it influences honey preference of the consumers. Marketing services, especially packaging is essential for honey marketing. Moreover, attractive packages is highly recommended as it increase honey retail price significantly. Beekeeper are advised to carefully chose the type of flowers where their bee hives feed on, this affect resultant honey variety with good smell. Marketing services, especially packaging is essential for honey marketing. Moreover, attractive packages is highly recommended as it increase honey retail price significantly