The Use of Surveys as Quality Evaluation Tools

As part of the institutional research being undertaken within the University of Wo llongong’s Management Information and Planning Section, a number of cyclic surveys have been implemented to evaluate and provide feedback to members of’ the institution regarding the performance and measurement of quality against stated objectives. These surveys provide invaluable insights which are incorporated i nto the strategic planning processes of an institution as well as having potential for marketing purposes. This paper will outline the extent of surveys undertaken and planned a the University of Wollongong, determining periodicity, target groups, aims and objectives with regard to assessing needs and quality, questions asked, feedback received, and how this information is used and fed back into the planning and marketing processes.