Notes on a Fetishist War Machine

In this chapter, it is argued that the discourse on entrepreneurship contributes to the formation of a colonizing war machine that not only conquers all those not in favour of entrepreneurship but also installs a fetishist relation towards entrepreneurship. The arguments stem from a Marxist reading of the rise and fall of the company Boo.com, and it leads to a questioning of the discourse on entrepreneurship and its consequence of depriving entrepreneurs their agency and responsibility. With such fetishism in mind, there is good reason to be against the discourse on entrepreneurship.