a*Qualitative and Quantitative Methods to Assess the Qualities of a Lecturer: What Qualities are Demanded by on-line and on-site Students?☆

Abstract Traditionally, quantitative methods (for example, the Likert scale) have been used to assess the qualities of university professors. The result of such an assessment is a score that is finally translated into a favourable/unfavourable evaluation. In this type evaluation, we overlook the real actors - the students - who find themselves with instruments whose indicators, categories, and dimensions were chosen by them but provided by others and imposed on them. Important subjective components, which depend on different factors (cognitive style, thinking style, personality, level of education, teacher-student empathy, expectations), are omitted. In this context, we should consider the need to allow students to express their opinions with something more than marking the chosen answer with a cross.