A Popularity Graph of Radio in Mardan District

This study attempts to find out if FM radio is still a popular medium in Mardan district in the present digital age. It is based on the Uses and Gratification Theory, which explains how audiences use a particular kind of media to gratify and satisfy their needs. Using a quantitative method, the researchers collected data from 100 people in Mardan city through a questionnaire. The study found out that FM radio is still relevant and popular in Mardan due to ease of its use being a portable device, low cost and a good source of localized information, education and entertainment. The study answered the question: Is radio still a popular medium in Mardan in the present-day era? The researchers found that 76% of the respondents in Mardan city believed that radio is still relevant in current digital age.