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The Factors Affecting Attitudes and Purchase Intent for Luxury Fashion Goods : An Empirical Study of Pakistani Market
The Factors Affecting Attitudes and Purchase Intent for Luxury Fashion Goods : An Empirical Study of Pakistani Market
2016
Muhammad Wasim Akram
Muhammad Ali
Muhammad Amir
Keywords:
Business
Marketing
Empirical research
Social comparison theory
Advertising
Materialism
Correction
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