Local Commerce on Social Networks in Mexico and its Regulations

The Internet is a double-edged weapon whose effects depend on the intervention of the Government and its regulations. The e-commerce is not an exception and Mexico is making continuous efforts to make the Internet a safe virtual space for the Mexican consumer who spent 9.2 thousand million dollars via the Internet in 2013. The same applies to traditional commerce where trade is regulated by the Law and in order to exist they need their corresponding license. The Local Governments are to regulate this situation, but, as any Government, they are limited by their territorial jurisdiction. Thus, even though citizens are willing to use social networks as ad spaces for local commerce, not even the City Halls of the largest metropolis in Mexico have inspectors or tools capable of supervising local commerce through social networks, which makes the consumers vulnerable to frauds and affects the formal merchants. Due to the efforts of the Mexican government within the Telecommunications reform, the number of the Internet users will increase, along with the number of social network users, thus resulting in altered Internet habits of the Mexican Society and the evolution of local laws. Apstrakt: Internet predstavlja mac sa dve ostrice ciji uticaj zavisi prevashodno od intervencije Vlade i njenih propisa. Elektronska trgovina nije izuzetak tome i Meksiko ulaže kontinuirani napor kako bi Internet postao siguran virtuelni prostor za Meksicke korisnike koji su potrosili 9,2 milijarde dolara preko Interneta u 2013. godini. Isto važi za tradicionalne oblike trgovine koji su regulisani zakonom,a za koje je neophodno pribaviti odgovarajuce dozvole. Lokalne vlasti bi trebalo da regulisu ovu situaciju, ali kao i svaka vlada, imaju ogranicenu teritorijalnu nadležnost. Stoga, iako su građani voljni da koriste drustvene mreže kao prostor za oglasavanje svoje lokalne trgovine, cak ni gradske vecnice najvecih metropola u Meksiku nemaju inspektore i potrebna sredstva za nadgledanje lokalne trgovine putem drustvenih mreža, sto cini korisnike podložnim prevarama i utice na trgovce. Uprkos naporima Meksicke vlade u okviru reforme iz oblasti telekomunikacija, broj Internet korisnika ce se povecati zajedno sa brojem korisnika na drustvenim mežama, sto ce u velikoj meri uticati na navike Internet korisnika iz Meksika kao i na razvoj lokalnih zakona i regulativa.