Deconstructing networks, unearthing consensus: Diffusion of “cleaner” cookstoves in rural Himalayas of India

Background Both social structures and people’s beliefs affect the diffusion of innovations, but few studies have been able to understand how these dual influences operate simultaneously. Understanding this simultaneity is important because sustainable practices are influenced by the processes of social learning which build on individual interactions to become embedded in communities of practice. We combined social network and cultural consensus analyses to understand the diffusion of information on “cleaner” cookstoves in eight villages located within a micro-watershed of Kullu District in Himachal Pradesh, India.