Information Seeking Behavior of the Farmers to Ensure Sustainable Agriculture

The purpose of the study was to explore the information seeking behavior of the farmers. Data were collected from randomly selected 80 farmers of selected two upazilas of Tangail district in Bangladesh from 10-30 March, 2013. The findings indicate that information related to crop protection (SINI-77.08), marketing (SINI74.16) and climate (SINI-74.16) was the prime of the farmers. Among fourteen selected information sources, pesticide dealer (IUI-172), seed dealer (IUI-171), and mass media (IUI-152), was used more by the farmers. The findings also indicates that the farmers were interested to