Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores

This study identifies and analyzes the impact of seasonality on the management of tourist accommodations in the Azores. We selected a set of accommodation types under various categories to determine the similarities and differences in the impact of seasonality on their management. Using a qualitative method, we conducted interviews with the managers to draw conclusions. The results point to the existence of significant seasonality, with a high concentration of sales in the summer. They also highlight the need to stimulate low season demand by searching for new segments of tourists who could be encouraged to travel to the region and improve intermediate season demand by increasing marketing activities.