ANÁLISIS DEL DISCURSO DE LA GOBERNANZA EN EL SECTOR TURÍSTICO DE ANTIOQUIA-COLOMBIA

The article presents the results of the discourse analysis about the governance from the point of view of different actors in the tourism sector of Antioquia-Colombia. The study was descriptive exploratory, with a qualitative approach, bibliographic tracking, interviewing and group workshops were used as techniques, focusing the analysis on the actors, their behaviors and interactions. It is found that for most of the interviewees the concept of governance seems clear, from the interrelation and correlation that must exist between the actors, although they only identify the State and the entrepreneurs in this process of articulation. In this group a few are clear that in this process of relationship must exist rules that allow the construction of links and networks.