Opportunities to Create Value

Opportunities to create value exist at all stages of a real estate development process. In the initial product “Conception” phase—in which vision, strategy and market positioning are defined—value is created by focusing on “outputs” in terms of concrete benefits for customers and stakeholders. In the “Production” phase, value can be created by adopting an integrated industrial approach, increasing productivity, quality and safety. Finally, in the “Got-To-Market” post-development operational phase, value can be created by considering the real estate product as an integral part of a complex value proposition that has the ambition to foster the progress of the socio-economic ecosystem of reference. We have also identified four “tactics” that can be adopted to pursue value creation. First, to pursue product optimization and flexibility through an iterative process of prototyping, verification and revision. Second, to forge consensus and create strategic alliances with complementary partners of value. Third, to simultaneously pursue the enhancement of the three “Cs”: Container, Content and Context. Finally, to seek opportunities in areas of market discontinuity where there are clear supply and demand differentials.