SNS의 구조적 특성이 모바일 중독에 미치는 영향

The purpose of this study is to examine the factors influencing structured characteristics of Social Network Service(SNS) and mobile addiction and moderating effect of social interactivity. This study identifies density, cohesiveness, multiplexity, and complexity as structured characteristics of SNS. This model tests various theoretical research hypotheses relating to SNS usage, structured characteristics of SNS, mobile addiction, and social interactivity. The proposed model is analyzed targeting 281 SNS users. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The results of hypothesis testing are as follows. First, density, multiplexity, and complexity positively influence SNS application usage. But cohesiveness does not influence SNS application usage. Second, SNS application usage positively influence mobile addiction. Finally, social interactivity as a moderating effect significantly influence the relationship between SNS application usage and mobile addiction. The results of this study will provide various implications of SNS application usage and mobile addiction.