Análise da contribuição de mapeamento tecnológico (Roadmapping) para a gestão estratégica da inovação: estudo de caso de uma multinacional do setor automotivo

The objective of the paper is to analyze the contribution of the technology roadmapping methodology (TRM) to the process of technological innovation in a multinational automobile industry. A single case study approach was used with participant observation, document analysis and semi-structured interviews with thirteen professionals from different areas who participated in the roadmap process. The results showed that TRM has support the strategic planning and that the innovation contributions tend to emerge along with the deployment of TRM-inspired initiatives. The case has given evidences of the TRM potential to strategy and innovation alignment with an industry characterized by intense technological evolution.