Role of Talk Shows Raising Political Awareness among Youth (Study Conducted in District Toba Tek Singh)

Youth is almost 60 percent in Pakistan, who can play a vital role in the progress of the country especially political participation of youth is very effective for the development. The aim of this study was to investigate the effective role of talk shows in raising political awareness. It has been always pivotal to research, especially in social sciences to study the characters that shape our perception about politics. It was known from the study literature that Talk shows are influence the youth perception and also aware the political awareness. Study was quantitative nature population was selected from the district of Toba Tek Singh. Total sample of 150 respondents were taken through simple random sampling. Data collected from Male and female youth. Questionnaire was use as a tool to collected data. SPSS (statically package for social sciences) was used for data analysis. Statistical analysis Chi-Square secure test was taken to check the relationship between the independent and dependent variables. The finding shows that media is raising awareness about politic among youth, but also there are some misinterpretations prevails there. DOI: 10.5901/ajis.2014.v3n1p223