Understanding Internet Marketing: Foundation of Interactive Marketing - A Tool for Success

To maximize its potential, every business must have an online presence. E-commerce is currently a $54.9 billion industry and growing dramatically. As a modern retailer, you cannot afford not to participate. You need a Web site. Your customers will demand it. Internet Marketing has become an important tool for creating, Trust, commitment and loyalty for various brands of products and services across the globe. The paper gives an overall view for understanding the concept of Internet marketing giving way to Interactive marketing. It explores the key issues internet marketing or interactive marketing.