Sharing Towns: Building Success with the Sharing Economy Outside Big Cities

The sharing economy is sometimes described as a big city phenomenon. Among the successful examples of sharing economy, cities such as New York, Amsterdam, Seoul, Bergen, Oslo, and Gothenburg are often highlighted. But the majority of the population of Sweden and many other countries do not live in big cities, but in small towns, medium-sized cities or in a rural area. With a smaller and less densely populated population base, these areas are less interesting for commercial sharing services, and it also considered to be more difficult to create a critical mass for sharing under such conditions.