Agregando valor: ¿Cómo puede contribuir el embalaje con el valor de los productos pesqueros?

The importance of the package in relative aspects to food safety, carries and packaging is decisive factor for the choice of purchasers and frequent subject in academic research. Ahead of this set of subjects, the relation of the package with the perception of the consumers of as it exerts aggregation of value to the product derived from the fish configures itself as a focus of this study. The aim of this article is to analyze which aspects of the package are observed by consumers in supermarkets of Marechal Cândido Rondon city (Parana State, Brazil) at the moment of the purchase of fish, in order to know which characteristics of a package can confer value to this type of product. A quantitative research applied 396 consumers was used for a correlation analysis. Main results demonstrate that the consumers who dispose themselves to pay more for a package of its preference, also value proportionate food safety for wrapped up than in the fish in bulk. Moreover, they are influenced by the coloring, easiness, transparency, easiness of storage and attributes of flavor, all associates to the valuation that the package confers to the product. On the other hand, they do not associate the disposal to pay more to the presence of the suggestions of preparation, individual freezing and nutritional information. For the sector of the fish farming the present research possesses a significant value due to there are no many studies related to the subject, or same making the relation between packages versus attribution of value to the product made for the consumer. This importance this related to the package to transmit more food safety to the product that it conditions, being that this in such a way benefits to consuming end how much the suppliers of the package, once this is an area little explored and that certainly it would bring a bigger financial returns for this sector.