Communication and impact through targeted channels and media

Abstract Background Effective communication is crucial to make a project successful. A communication strategy should target specific audiences, using appropriate tools and channels, with the goal of being understood. Scope and approach This review outlines the communication strategy prepared for the MyNewGut project, which is funded by the European Union's Seventh Framework Programme. The project aims to study and develop dietary interventions that may help prevent obesity, behavioural- and lifestyle-related disorders. Key findings and conclusions As MyNewGut generates knowledge about how the gut microbiota impacts human health, the project's communication strategy should align and adapt its various communication channels and messages.