Peculiarities Of Attitude Towards Time Of Small Businesses Owners

Today, changes in the time of life in a digital society - time pressure illusion - are becoming more noticeable. Entrepreneurs as the most active social group, on the one hand, feel these changes brighter, and on the other hand, they are able to adapt to these changes better. Since there is a certain shortage of works studying psychological time of the entrepreneurs, the purpose of this paper is to identify the peculiarities of the attitudes towards the past, present and future of small businesses owners. The main technique used is J. Nuttin's Time Attitudes Scale. The psychological time of the entrepreneurs, especially the attitude to the past and the future, is a kind of holistic formation that characterizes this particular social group. Most positively in emotional terms, small business owners perceive the events of the past, a little less positively - the events of the present, and even less positively - the future events. This result is correlated with the data on the features of time perception in the modern information society, where the idea of progress (the future is better than the present, the present is better than the past) is no longer relevant. A positive attitude to own experience, the ability to "not fixate" on past failures increase personal resources for entrepreneurial activity. The optimistic image of the future associated with the implementation of plans, a sense of confidence in the control of events can also be considered a distinctive feature of entrepreneurial consciousness.