Влияние интернет-коммуникации на формирование ценностных ориентаций молодежи: Анализ факторов интенсивности

E. Brodovskaya, A. Siniakov, I. Ivanov The article presents the results of an empirical study  of the influence of Internet communication on value  choices of young Russian users, implement the methods  of questioning. The methodology and tools are based on research development research group of the  participating countries' World Internet Project. Basic  analytical procedures used in the study: the composition of the value hierarchy, a description of value  stereotypes comparison value structure and value of  stereotypes, identifying dependencies choice of value preferences of the degree of intensity of use of Internet  communication. As a result of the research were  reported differences in the choice of values of the respondents with different levels of involvement in the  global network. For respondents with the highest level  of intensity of Internet communication peculiar type of  Internet culture, which can be defined as individualistic and pragmatic. However, the question of identifying the  impact of Internet communication on the formation of  value orientations requires, on the one hand, the  analysis of value co-evolution of choice and selection  intensity of Internet communication and, on the other  hand, the synthesis with cognitive research practices  and tools psychodiagnosis.