INFLUENCE OF COMPETITIVE INTELLIGENCE ON THE RELATIONSHIP BETWEEN STRATEGY FORMULATION AND PERFORMANCE OF COMPANIES LISTED ON NAIROBI SECURITIES EXCHANGE IN KENYA

The objective of this study is to determine the influence competitive intelligence as a moderating factor in the relationship between strategy implementation and performance of firms listed on Nairobi Securities exchange. The study adopted census method of research design. This study employed both primary and secondary data collection techniques. In addition, questionnaires as tools for information gathering was utilized to gather information. The hypothesis were be tested using Pearson correlation, F-test, t-test and Multiple Regression Analysis with the aid of Statistical Package for Social Science version 22.0. A p-value was used to determine relationship between the dependent and independent variables. If coefficient is equalled to zero it indicated that there was no association. Findings were presented through descriptive statistics by use of mean, median, standard deviation and analysis of variance. Inferential statistics was used to test statistical hypothesis. Regression analysis was applied to estimate the relationship among variables. The study found that Customer satisfaction does not relate with strategic implementation, however with moderator effect, it has some effect. The study concluded that strategic implementation has an effect on company performance. Key Words: Strategy Implementation, Competitive Intelligence, Company Performance, NSE CITATION: Wathe, J. M., Iravo, M. A., Nzulwa, J., & Rukia, A. (2019). Influence of competitive intelligence on the relationship between strategy implementation and performance of companies listed on Nairobi Securities Exchange, Kenya. The Strategic Journal of Business & Change Management, 6 (2), 1635 –1651.