GREENING THE SUPPLY CHAIN - TRENDS IN CORPORATE AMERICA

Corporate America is not only becoming conscious through environmental stewardship initiatives, but this awareness is leading to innovative practices perhaps because of the direct impact it has on productivity and customer sales. Although the trend could have started in Europe, in the United States, this is more pronounced than ever before. From product innovation to reducing and recycling to greening their supply chains and aiming for zero waste, many companies are making deliberate efforts to go green. This article conducts a literature review to explore trends among a broad spectrum of American companies in their activities to green with particular emphasis on greening their supply chains.